DIGITAL MARKETING & LEAD GENERATION

Tate & Lyle

Finding the Needle in the Haystack

Research & Insights
Physical & Digital Experiences
CRM
Content Marketing
Demand Generation
Media Marketing & Management

How do you maximize ROI on your digital marketing spend?

Start with a clean palate

Lay the foundation for a new digital campaign with a clean and targeted CRM database that enables segmentation, analysis, action and results.

Get the right message to the right people at the right time

Set up a Hubspot instance that supports lead scoring and marketing automation to identify target customers, qualify leads and drive next steps.

Build interest

In advance of the largest trade show of the year, tease the launch of Tasteva® M with gated content and sample requests to build buzz and capture additional qualified leads.

Engage and convert

Dig deeper into customer needs at the industry’s leading trade show, funnel them into the appropriate sales channel and convert audiences through in-person Tasteva® M taste tests and purchases.

RESULTS

OX positioned Tate & Lyle’s Tasteva® M as an innovative sweetener — securing qualified leads and increasing sales conversions.

380%

Pipeline revenue goal achieved

250%

To sales goal

29x

Return on marketing investment

contact

Drop us a line

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Send Message

General

info@​officeofexperience.com
+1 312-815-9610

New Business

mquinn@​officeofexperience.com
+1 312-815-9611