DIGITAL MARKETING & LEAD GENERATION
Lay the foundation for a new digital campaign with a clean and targeted CRM database that enables segmentation, analysis, action and results.
Set up a Hubspot instance that supports lead scoring and marketing automation to identify target customers, qualify leads and drive next steps.
In advance of the largest trade show of the year, tease the launch of Tasteva® M with gated content and sample requests to build buzz and capture additional qualified leads.
Dig deeper into customer needs at the industry’s leading trade show, funnel them into the appropriate sales channel and convert audiences through in-person Tasteva® M taste tests and purchases.
Pipeline revenue goal achieved
To sales goal
Return on marketing investment