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At OX, we believe better experiences mean better business. Better By explores the ways in which the world around us is made better by thoughtful experience design.
Brand Design
Silliness Sells: Why This Bidet Brand’s Goofy Strategy Works
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May 20, 2021
6 minute read
Tushy gets first-time customers to take a wrench to their own toilets — and pay for the privilege.
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