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At OX, we believe better experiences mean better business. Better By explores the ways in which the world around us is made better by thoughtful experience design.

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Business

Cultivating Organizational Support: How to Get Buy-in for Your Marketing Initiatives

Office of Experience

|

5/21/25

3 minutes

At The Office of Experience, we’ve helped marketing leaders shift that dynamic—evolving from budget discussions to boardroom partnerships. Here’s how you can do the same.

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Business

In-House vs. B2B Digital Agency: How CMOs Can Make the Right Marketing Investment

Office of Experience

|

03/31/25

2 minutes

Discover whether building an in-house team or partnering with a digital agency is right for your business.

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Business

How Virtual Product Tours are Driving B2B Sales: A Look at the Mack Trucks Live Tour

Office of Experience

|

02/24/25

2 minutes

Mack Trucks’ David Galbraith and OX’s Lisa Ferriter discuss a collaboration to redefine the customer journey on The Agile Brand podcast.

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Business

Don’t Let B2B2C Fool Anyone—We All Know It Well

Office of Experience

|

10/30/24

3 minutes

Demystifying the B2B2C Model Through Real Success Stories

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Business

Defining Your Piece of the B2B Ecommerce Pie

Office of Experience

|

9/17/24

3 minutes

Hear OX’s Carlos Manalo and Znode’s Tom Flierl and Will Goodman discuss how to better define your B2B Ecommerce needs on Greg Kihlström’s Agile Brand podcast

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Digital Transformation

OX’s Jason Bowman Talks B2B Ecommerce Overhauls, Why He Loves His Team, and the Future of UX

Office of Experience

|

9/9/2024

3 minutes

Explore the Future of B2B Ecommerce and UX Innovations with OX’s Jason Bowman

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Technology

The Impact of AI on B2B Ecommerce

Office of Experience

|

8/1/24

3 minutes

Explore AI’s pivotal role in revolutionizing B2B ecommerce operations and strategies.

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Digital Transformation

The Power of Brand and Strategy Alignment

Office of Experience

|

7/17/24

3 minutes

Blackbaud and OX collaborate to deliver a brand promise

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Digital Transformation

3 Reasons You Should Be Using Personalization and Experimentation

Office of Experience

|

6/4/24

3 minutes

Start enhancing customer experience and business outcomes by using personalization and experimentation hand in hand.

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Business

Enhancing ROI for Lasting Business Success, Part 2

Office of Experience

|

05/14/24

3 minutes

Crafting a compelling case for your digital initiatives.

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Business

Enhancing ROI for Lasting Business Success, Part 1

Office of Experience

|

5/7/24

3 minutes

Securing executive support and budget approval for digital initiatives

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Technology

Starting the Composable Commerce Journey

Office of Experience

|

4/23/24

3 minutes

Tap into the power of composable commerce for a dynamic and future-ready ecommerce experience.

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Accessibility

Ecommerce Without Barriers: Strategies for Enhancing Accessibility

Office of Experience

|

4/8/24

5 minutes

Discover innovative strategies to tackle the critical issue of enhancing accessibility within ecommerce experiences.

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Digital Transformation

Maximizing the Power of B2B2C for Manufacturers and Distributors

Office of Experience

|

3/26/24

3 minutes

Bridging the product journey gap and creating a win-win ecosystem for manufacturers, distributors, and customers.

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