DIGITAL MARKETING & LEAD GENERATION
Tate and Lyle
Finding the Needle in the Haystack
User & Journey Research
Digital Marketing & Technology
Media Planning & Management
Advertising & Creative
Customer Experience Platforms
How do you maximize ROI on your digital marketing spend?
Start with a clean palate
Lay the foundation for a new digital campaign with a clean and targeted CRM database that enables segmentation, analysis, action and results.
Get the right message to the right people at the right time
Set up a Hubspot instance that supports lead scoring and marketing automation to identify target customers, qualify leads and drive next steps.
Build interest
In advance of the largest trade show of the year, tease the launch of Tasteva® M with gated content and sample requests to build buzz and capture additional qualified leads.
Engage and convert
Dig deeper into customer needs at the industry’s leading trade show, funnel them into the appropriate sales channel and convert audiences through in-person Tasteva® M taste tests and purchases.
RESULTS
OX positioned Tate & Lyle’s Tasteva® M as an innovative sweetener — securing qualified leads and increasing sales conversions.
380%
Pipeline revenue goal achieved
250%
To sales goal
29x
Return on marketing investment
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