DIGITAL PRODUCT
SIRVA
Relocations Re-imagined
User & Journey Research
Experience & Service Mapping
Customer Profiles
Cross-Platform UI/UX Design
Brand Strategy & Identity
Advertising & Creative
Digital Product Innovation
How do you digitize employee relocations to compete in the global talent economy?
Let user needs guide the product strategy
Thoroughly research, prototype and test to understand the needs of relocatees, their employers and service providers and clearly define the opportunity space in the market.
Build a beta to focus efforts
Launch the first iteration, iMOVE, to drive engagement and learn how employees want to plan and track their move, submit expenses, manage personal information and connect with vendors online.
Launch the offering in a big way
Design and staff a dynamic launch experience to introduce the new platform to industry audiences, engage client prospects and drive adoption with in-event signups.
Learn, improve and expand
Enhance the features for employees and expand the offering to serve HR mobility managers — creating a comprehensive digital and mobile platform with anytime human support — relaunching the iMOVE experience as SIRVA Connect+
Support the support staff
Train the human concierge members behind the app to deliver first-class service to employees through technical training and documentation.
Results
Connect+ makes life infinitely easier for both employees and HR. It’s a complete game-changer.
Vice President of Product Management
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