DIGITAL TRANSFORMATION
ASCM
Supplying the Change
Cross-Platform UI/UX Design
Brand Strategy & Identity
Digital Marketing & Technology
Advertising & Creative
B2B & B2C Ecommerce
Customer Experience Platforms
System Integration & Hypercare
How do you transform a 60-year-old niche nonprofit for supply chain managers into a corporate consultancy for Fortune 500 companies?
Map out the journey
Dig deep into ASCM’s people, processes and systems and help them define shopper personas, user journeys and internal bottlenecks to discern what needs to happen and what needs to change.
Simplify the experience
Consolidate ASCM’s complex digital presence into a clear and impactful site to create a more connected online experience.
Build the digital brand
Evolve ASCM’s brand for the digital space in a way that firmly establishes their role as a future-focused thought leader and transformational partner.
Let the thought leaders lead
Place ASCM’s research, case studies and editorials strategically throughout the shopper funnel to connect and convert B2B, B2C and B2CEO target audiences.
Make it modular
Enable ASCM to quickly react to the industry’s ever-shifting landscape by implementing a new CMS and modular design system that makes getting pages up quick and easy.
Streamline the e-commerce experience
Research and record pain points in the existing shopper flows and rebuild them into a simple, user-friendly e-commerce experience.
Rework. Rewire. Rebuild.
Enable world-class solutions architecture by working with our platform specialists to design and build an Epi-commerce platform, future proof server stacks and consolidate code, workflow and governance systems to help ASCM’s teams be more agile and product focused.
Make data do more
Developed and implemented a data measurement framework to enable next-generation analytics to drive future merchandising and marketing efforts.
Results
OX helped us completely transform how we do business. It was more than a brand refresh. It was a reinvention of our entire process. With their help, we built a digital presence that truly represents us as a global leader in our complex industry. Our members, customers, and internal teams have never been so connected.
ASCM VP of Marketing
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