Transform your customer journey map

Transform your customer journey map

A customer journey map is a valuable tool. The act of putting one together can provide your team with critical insights not only into your customers, but also the practices, processes, and platforms that serve them best. However, as with any tool, a customer journey map is only most effective when used correctly.

OX Co-Founders Carlos Manalo and Stratton Cherouny recently spoke with Greg Kihlström on his podcast, The Agile Brand, for the episode “I Have My Customer Journey Map…Now What?” Listen in as they discuss how to maximize real-world value when creating a customer journey map, and how to best extract that value once it’s completed.