10 Ways to Level Up Your Ecommerce Practice, Part 2

In part one, we explored five strategies to enhance your customer engagement, content marketing, email campaigns, referral programs, and product listings. Now, let’s explore five more game-changing tactics that will help ramp up your ecommerce.

1. Upsell and Cross-sell: Imagine you’re shopping online for a new phone and the site suggests a newer model with better features. Maybe it even recommends a case and screen protector to go with it. That’s upselling and cross-selling in action. In the ecommerce world, it’s the practice of giving customers a helpful nudge toward products they might find useful.
   
   Upselling points a customer to a more premium version of what they’re eyeing, while cross-selling introduces them to products that complement what they’re eyeing. It’s not just about boosting sales – if done correctly it can make the entire shopping experience more tailored and helpful. By implementing these strategies, you can grow your sales and make the experience feel less like a transaction and more like a personalized journey.
2. User-Friendly Design: Making your site a pleasant experience to use isn’t just an aesthetic choice, it’s key to business growth. A site that is intuitive, responsive, mobile-friendly, and easy to navigate reduces friction for shoppers, facilitating a smooth journey from browsing to checkout.
   
   Ensure that product searches are effortless, images are clear, and the checkout process is streamlined to reduce cart abandonment rates and enhance overall customer satisfaction. Prioritizing user experience will not only boost immediate sales but also foster customer loyalty, ensuring repeat visits and revenue growth.  
3. Engage on Social Media: Engaging on platforms like LinkedIn, Instagram, Facebook, or TikTok, can help businesses showcase their brand personality, share stories, and interact directly with their audience. This fosters trust and community around your brand.
   
   User-generated content (UGC) and social proof become goldmines here. When customers post about their positive experiences or showcase products in real life, it offers authentic validation. This instills trust and encourages others to join the brand journey.
4. Retargeting Campaigns: Have you ever browsed an online store and considered a product, but left without buying? That’s where retargeting comes into play. This approach reminds shoppers of the items they once showed interest in by showing tailored ads on other platforms or sites they frequent. Think of it as a subtle reminder from the brand, often sweetened with a special deal or incentive.
   
   This method is especially effective for ecommerce businesses, it recaptures the attention of potential buyers while also optimizing marketing investments. Retargeting ensures that prospective customers continue to consider the brand, encouraging them to revisit and complete their purchases.
5. Feedback and Surveys: Engaging with customer insights sheds light on what’s working and what needs a tweak. It could come in the form of a product feature they’re raving about or a suggestion to improve the checkout process – either way, this information is invaluable.Regarding surveys, think of them as entering the shopper’s mind. Surveys help unpack specifics about the shopping experience. When you make changes based on this feedback, it sends a clear message: “We value your opinion.” That kind of acknowledgment can mean the difference between a one-time shopper and a loyal customer.Attracting survey participation can be a challenging task. Research from HubSpot suggests that the key to higher participation lies in creating concise surveys. Think about how much time you would be willing to spend on a survey – the shorter, the better. Ideally, aim for surveys that take under 15 minutes and are around 7-10 questions. These types of surveys tend to maintain respondents’ interest for a longer period and will result in improved data quality.

Leveling up your ecommerce game doesn’t require deep pockets – it’s all about smart moves and putting the customer first. By connecting with customers, building their trust, enhancing their experience, and welcoming them back, ecommerce businesses can help themselves stand out in the crowd without breaking the bank.