Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience

Separate myth from reality in funding your creative and UX

Forward-looking organizations agree that great creative work and a thoughtful user experience are critical for winning and retaining customers. But as behaviors and technologies have evolved, opinions can differ on when and how to invest in both—allowing certain myths to emerge.

The latest episode of The Agile Brand podcast, host Greg Kihlström welcomes two OX practice leads, Executive Creative Director Dan Knuckey and Executive Director of UX Jason Bowman. This candid and lively conversation will help you separate myth from reality and improve your creative and UX in smarter, more effective ways.