PRODUCT LAUNCH
Mack Trucks
Launching for the Long Haul
User & Journey Research
Customer Profiles
Brand Strategy & Identity
Digital Marketing & Technology
Media Planning & Management
Advertising & Creative
B2B & B2C Ecommerce
Digital Product Innovation
How do you help an industry titan reclaim the highway after a 20–year absence?
Build unprecedented buzz
Lead with a pre-launch teaser campaign that creates record levels of industry chatter.
Launch like a legend
Make your launch a major live-streaming event that attracts online viewers by the thousands.
Turn insights into highlights
Build a 360º campaign on two key industry discoveries: efficiency and comfort sell long haul trucks.
Unleash the power of partnerships
Engage big-name influencers to build the brand audience by over 2 million new viewers.
Get customers in cabs
Put over 6,000 potential partners in the driver’s seat through the power of VR.
Build stronger leads
Allow customers to personalize their product and quickly connect with local dealers.
Results
In the high-priced category of long haul trucking, OX helped Mack’s breakthrough the noise of a crowded industry and reclaim their rightful place as the leading legend of the American road.
5,000+
Net-new leads in Anthem launch
10%
Organic social growth in 90 days
10.6M
Impressions across social channels
3,000+
Facebook likes, comments and shares
contact
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