PRODUCT LAUNCH

Mack Trucks

Launching for the Long Haul

Digital Experience
Digital Product Design
ECommerce
Web & Mobile Applications
Content Marketing

How do you help an industry titan reclaim the highway after a 20–year absence?

Build unprecedented buzz

Lead with a pre-launch teaser campaign that creates record levels of industry chatter.

Launch like a legend

Make your launch a major live-streaming event that attracts online viewers by the thousands.

Turn insights into highlights

Build a 360º campaign on two key industry discoveries: efficiency and comfort sell long haul trucks.

Unleash the power of partnerships

Engage big-name influencers to build the brand audience by over 2 million new viewers.

Get customers in cabs

Put over 6,000 potential partners in the driver’s seat through the power of VR.

Build stronger leads

Allow customers to personalize their product and quickly connect with local dealers.


Results

In the high-priced category of long haul trucking, OX helped Mack’s breakthrough the noise of a crowded industry and reclaim their rightful place as the leading legend of the American road.

5,000+

Net-new leads in Anthem launch

10%

Organic social growth in 90 days

10.6M

Impressions across social channels

3,000+

Facebook likes, comments and shares

contact

Drop us a line

ALL FIELDS REQUIRED

Send Message

General

info@​officeofexperience.com
+1 312-815-9610

New Business

mquinn@​officeofexperience.com
+1 312-815-9611