Define what success looks like for the organization across multiple time horizons with mission-critical KPIs.
Uncover key user insights and business objectives to inform a new ecommerce strategy and core principles.
Connect all data platforms, order systems and analytics dashboards to a more robust and capable infrastructure, centered on the Episerver/Optimizely platform.
Create a digital expression system that celebrates the unique character of the D’Addario brand and its targeted product lines and offerings.
Support B2B shopping behaviors with functionality like powerful facets and filtering, bulk order uploads and simple reordering with barcode scanners that places products from the storeroom into the shopping cart.
Let retailers easily browse, purchase and plan for D’Addario offerings in their stores through a simple and strong online experience that is enjoyable to use.