BRAND REFRESH + CAMPAIGN
Craft a manifesto that advances the brand’s identity, voice and personality while remaining true to its roots.
Refine the logo with the same level of quality and craftsmanship inherent in the brand.
Create a tagline that deepens the emotional connection with customers by appealing to their sense of exploration and possibility.
Translate a design-driven heritage into the digital era with a more contemporary approach to typography, color and iconography.
Build out robust guidelines that ensure consistent application in every touchpoint by multiple creators over the years ahead.
Plan, execute and produce a video and campaign photoshoot in the wild that captures a vast library of authentic and diverse representatives of the brand in the midst of a life well-lived.
Complement a product-first approach with compelling storytelling, expressing the brand’s limitless spirit through social channels and digital advertising.