BRAND REFRESH + CAMPAIGN
Best Made
Making the Best Even Better
Brand Strategy
Identity & Voice
Brand Planning
Digital Experiences
Advertising
How does a niche brand find a wider audience in the digital wilderness?
Celebrate the brand spirit
Craft a manifesto that advances the brand’s identity, voice and personality while remaining true to its roots.
Sweat every detail
Refine the logo with the same level of quality and craftsmanship inherent in the brand.
Distill the emotional truth
Create a tagline that deepens the emotional connection with customers by appealing to their sense of exploration and possibility.
Make sure the brand always looks its best
Translate a design-driven heritage into the digital era with a more contemporary approach to typography, color and iconography.
Create new standards for the stories of tomorrow
Build out robust guidelines that ensure consistent application in every touchpoint by multiple creators over the years ahead.
Capture new assets for authentic storytelling
Plan, execute and produce a video and campaign photoshoot in the wild that captures a vast library of authentic and diverse representatives of the brand in the midst of a life well-lived.
Deepen connections between products and consumers
Complement a product-first approach with compelling storytelling, expressing the brand’s limitless spirit through social channels and digital advertising.
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