The Problem
Over several years, Mango Languages had established a well-regarded language learning platform with a consistently growing user base. But as new competitors entered the space, differentiation became a challenge. Mango needed a fresh take on their brand in order to communicate a clear and distinct message and stand apart from the crowd—while remaining faithful to their personality, heritage and culture.
The Solution
OX partnered with Mango to advance their brand positioning, identity and expression system—all documented in a thorough set of guidelines in support of a robust launch.