The Associate Director, Digital Media is a key role in the organization to help support and grow our digital marketing and media efforts.
As Associate Director, Digital Media you will be responsible for media program intake, planning, strategy, execution, management and reporting on all media related programs. Using internal and external resources to ensure media programs are successfully set up, optimized, reported, and reconciled to help drive client success and growth over time. Working with the Director of Trade Media, Media Manager, and Media Coordinator, your role is to ensure the success of media programs across clients. You are the glue that holds media programs together and ultimately ensures the success of those programs.
Responsibilities & Duties
Work with Client Strategy and Project Management teams for the strategy and planning of media programs and ensure we understand the client objectives, budget, timing, measurements of success, channel priorities, etc.
Review, improve and approve client briefs for programs to ensure we have all the information we need for successful programs
Allocate budgets across partners in an appropriate manner based on client priorities, opportunities, and data informed decision making
Ensure that programs are setup, targeted, tagged, and measured appropriately
Ensure that new and existing partners are continuously evaluated against the ROI they bring to our programs
For inflight programs, you are responsible for meeting or exceeding client expectations for program success and optimizing programs accordingly if it appears we will not meet those expectations
Ensure that we have the right people and processes in place to achieve success
Create new processes as needed to ensure we are excellent program stewards for our clients and their financial success
Continuously hold our team to high standards of excellence to ensure programs are executed with the highest regard for performance
Be transparent and honest when programs are successful, but also when they are not. It is your responsibility to call out what is or isn’t working and to adjust programs accordingly. What did you learn and how does that inform the next recommendations?
Continuously review new and existing data to ensure our programs are tapping all available resources to ensure success
Be able to handle and manage multiple programs simultaneously
7+ years of media program strategy, planning and execution (MUST have media planning experience)
Experience across numerous digital and offline channels. These include paid search, paid social, display/programmatic, email, content marketing, out of home, offline, etc.
Experience with digital marketing platforms / programs such as HubSpot, Marketo, Eloqua, Salesforce, Demandbase, etc.
Experience with digital media planning platforms such as Google Keyword Planner, Google Trends, Kantar, Comscore, MRI Simmons, eMarketer, etc.
Experience with digital analytics platforms such as Google Analytics, Google Tag Manager, Lucky Orange, HotJar, etc.
Experience helping clients maximize their budget impact across marketing channels with proven ROI metrics
Deep understanding of the principles and practices of omnichannel marketing, branding and emergent technologies to drive outcomes for B2B and B2C businesses and brands.
Strong opinions and POVs regarding specific marketing channels and methods to ensure successful program execution
Excellent client expectation management skills – sensitive to reading and navigating nuance both internally and externally.
Excellent oral and written communication, presentation and collaboration skills —ability to make the complex sound simple and to help negotiate potentially difficult situations with grace and empathy.
Chicago (Fully remote or in-office)
How to Apply
Please send us your resume and any related application materials to the email listed below, with the job title for which you are applying referenced in the subject line.
For creative roles, please include a link to your portfolio or PDF attachment of work samples.
The Office of Experience (OX) helps companies excel at every point of contact with their customers.
By integrating strategy, design and technology, we ensure that the brands and experiences of our clients operate as one, uniting expectation and reality to create value.
Together, we make thoughtful plans, design critical moments, and bring them to market. In an era where the experience is the brand, OX is built to transform.
Diversity, Equity and Inclusion at The Office of Experience
At OX, we design experiences for people. All people. To ensure we deliver on that promise, we must widen the aperture of truth.
That means having a diversity of voices at the table as we set out to create the most relevant and meaningful experiences possible.
We are committed to hiring a diverse set of people, minds, experiences, and perspectives.
We are committed to creating an equitable environment to ensure all our people have the support and opportunity they need to succeed.
And we are committed to fostering an inclusive organization built on a foundation of trust as we create a culture that is fearless, collaborative, and embraces life.
Experience and technology experts, helping companies
excel at every customer interaction.