Move the needle with new insights on how B2C expectations affect B2B ecommerce

Move the needle with new insights on how B2C expectations affect B2B ecommerce

Everyone’s a consumer. Whatever our industry, all the expectations we bring to a consumer buying experience—from product information to order speed to shipping transparency—also inform business-to-business purchasing online. So it’s now incumbent on B2B companies to deliver ecommerce experiences that meet these changing expectations.

In the latest episode of The Agile Brand podcast, host Greg Kihlström joins OX co-CEOs Carlos Manalo and Stratton Cherouny to discuss how B2C expectations influence the ever-evolving world of B2B ecommerce. This wide-ranging conversation covers operational challenges, best practices, and the role of AI in advancing companies’ ecommerce goals.