PODCAST
Everyone’s a consumer. Whatever our industry, all the expectations we bring to a consumer buying
experience—from product information to order speed to shipping transparency—also inform
business-to-business purchasing online. So it’s now incumbent on B2B companies to deliver
ecommerce experiences that meet these changing expectations.
In the latest episode of The Agile Brand podcast, host Greg Kihlström joins OX co-CEOs Carlos
Manalo and Stratton Cherouny to discuss how B2C expectations influence the ever-evolving world
of B2B ecommerce. This wide-ranging conversation covers operational challenges, best practices,
and the role of AI in advancing companies’ ecommerce goals.
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