Leading bicycle component maker SRAM was struggling to bring consistency to their expanding portfolio of brands and digital experiences. The company also felt itself becoming more corporate, risking the connection and equity they had built with riders over time. On top of that, their growth demanded a better product browsing experience to drive more shoppers to dealers for purchase.
OX designed a new web platform that delivered product and lifestyle content together, harmoniously and consistently. We executed a complete restructure of site architecture, design and functionality on Episerver, building a flexible system that supports multiple brands beneath a single SRAM umbrella. The new site features a best-in-class product browsing experience to support their drive-to-dealer sales strategy.