After years of building a dedicated customer base, cannabis counterculture leader High Times found itself poised for rapid expansion and adoption by mainstream audiences. An enviable position, but not without its challenges. How could the brand scale to meet demand and appeal to more audiences without alienating core enthusiasts? How could they build the infrastructure and processes that enable rapid, yet responsible, growth?
After initially discussing a website redesign and platform migration, OX helped High Times identify the true opportunity ahead. The cultural shifts transforming public opinion on cannabis were opening a wide range of business opportunities for High Times. They needed a maturity model for their business and a path to transformation for their brand, advertising and e-commerce.