High Times

Enabling growth at scale.

The Problem

After years of building a dedicated customer base, cannabis counterculture leader High Times found itself poised for rapid expansion and adoption by mainstream audiences. An enviable position, but not without its challenges. How could the brand scale to meet demand and appeal to more audiences without alienating core enthusiasts? How could they build the infrastructure and processes that enable rapid, yet responsible, growth?

The Solution

After initially discussing a website redesign and platform migration, OX helped High Times identify the true opportunity ahead. The cultural shifts transforming public opinion on cannabis were opening a wide range of business opportunities for High Times. They needed a maturity model for their business and a path to transformation for their brand, advertising and e-commerce.


Ethnographic Research
Usability Analysis
Experience Design
Content Strategy & Management
B2C Commerce Strategy
Solution Architecture
Platform Integration

Designing a Better Experience

To better serve their new audiences, OX modernized the High Times technology stack and web presence to become more personalized, adaptive and responsive. An updated design and information architecture made the user experience more useful and the content more findable, consumable and shareable.


Advertising Infrastructure

New advertising infrastructure and inventory management systems moved High Times to IAB-standardized ad units pre-packaged and ready for sale to serve a wider and more mainstream range of advertisers and their evolving needs.


E-commerce Platform

A future-proofed e-commerce technology platform and channel strategy built the foundation for scalable and sustainable growth in merchandising, e-commerce and partnerships on the HighTimes.com product marketplace.

Contact Us

What problem are you trying to solve?

New Business Inquiries:
Matt Quinn
Director of Business Development
+1 630-453-3633

General Information:
+1 872-228-5126

125 S. Wacker Dr. STE 3000
Chicago, Illinois 60606