As an established e-commerce retailer, eFaucets.com created new spinoff brand Hausera to inspire shoppers and interior designers to complete their vision of home—and become recurring customers in the process. This new brand required a beautiful and functional web experience that would compete against best-in-class brands in the home decor space.
OX created the digital strategy, user experience, visual design and execution strategy for Hausera.com. In conjunction with existing partners, our team built critical connections between the nascent brand identity and an expanding community of loyal customers and design professionals. The result is a luxury online environment that demonstrates the brand’s design and curatorial expertise while delivering a personalized shopping experience.