Inspiring shoppers and designers to complete a vision of home.

The Problem

As an established e-commerce retailer, created new spinoff brand Hausera to inspire shoppers and interior designers to complete their vision of home—and become recurring customers in the process. This new brand required a beautiful and functional web experience that would compete against best-in-class brands in the home decor space.

The Solution

OX created the digital strategy, user experience, visual design and execution strategy for In conjunction with existing partners, our team built critical connections between the nascent brand identity and an expanding community of loyal customers and design professionals. The result is a luxury online environment that demonstrates the brand’s design and curatorial expertise while delivering a personalized shopping experience.


Digital Transformation Strategy
Roadmap Planning & Prioritization
Usability Analysis
KPI Planning
B2C Commerce Strategy
Identity & Voice
Product & Service Design
Solution Architecture


Beginning the effort, OX defined the digital strategy and key audiences for These clearly articulated personas informed site requirements and prioritized the features and functionality roadmap.

User Experience

The new site allows users to navigate Hausera products in several intuitive ways. Shoppers can also view products within the context of beautifully designed spaces, adding an aspirational lifestyle dimension to the shopping experience.


Web Design

Fully responsive with configurable shopping options, the flexible design system creates a uniquely branded shopping experience while enabling seamless ecommerce tasks for contractors and DIYers alike.


OX built a program for Hausera to partner with key design influencers in the home remodelling space, and created an inbound platform where ambassadors can share tips, tricks, and curated product selections.


Contact Us

What problem are you trying to solve?

New Business Inquiries:
Matt Quinn
Director of Business Development
+1 312-815-9611

General Information:
+1 312-815-9610

125 S. Wacker Dr. STE 3000
Chicago, Illinois 60606