Empowering the designer in all of us.

One such finding was that the existing “blank canvas” approach to creating your own rug design was too intimidating, even for seasoned designers. Customers needed direction on where to start—and real-time inventory availability for one-click purchasing. By offering three points of entry based on customer preferences, the Design Studio made designing and ordering the custom rug of your dreams more accessible, informative and delightful for customers of all skill levels.

Across the landscape, customers couldn’t grasp the unique social, environmental and functional benefits of the FLOR carpet square system. OX redesigned the brand’s ecommerce look, feel, voice, page template system and content structure to more clearly communicate these benefits and stories across a rich and simple e-commerce experience.