The Problem
How do you empower the designer in all of us? That was the question FLOR was wrestling with when they approached OX to solve a unique e-commerce challenge. FLOR was experiencing a disconnect between their instore and online businesses and struggling to identify crossover opportunities that could create complementary value.
The Solution
OX dug into customer preferences, behaviors and journeys to craft a digital transformation strategy that better connected the retail and online experiences and created a platform for exploring creativity and inspiration (and average order value) in every home.