The Problem
After 150 years of successfully operating as a hardware-focused company, global ATM manufacturer Diebold recognized the need to pivot. The shift to becoming a software- and services-led organization would position the company for success in a rapidly evolving and increasingly global financial industry.
The Solution
Diebold engaged OX to transform their brand to reflect this new positioning and solutions-first product offering. What started as a simple website redesign project evolved into a holistic rebranding effort designed to communicate a new day in the history of this global brand.
