The Problem
Renowned musical instrument accessory maker D’Addario had long been a category leader in advanced manufacturing technology and processes. But that same digital-first mindset had yet to be carried through the rest of the organization. D’Addario needed a multi-year digital transformation strategy and roadmap to accelerate sales and drive business performance.
The Solution
D’Addario turned to OX to chart the course for their digital transformation initiative. OX brought to bear a multidisciplinary team to help perform the research, define the strategy and establish a multi-year digital roadmap. Because of its central role as a customer sales platform, D’Addario’s B2B ecommerce site was chosen as the tip of the transformation spear. OX defined the ecommerce strategy, solution architecture and front-end user experience for the new B2B ecommerce platform and then selected and enabled a team of best-in-breed partners to successfully implement the new vision.
