Renowned musical instrument accessory maker D’Addario had long been a category leader in advanced manufacturing technology and processes. But that same digital-first mindset had yet to be carried through the rest of the organization. D’Addario needed a multi-year digital transformation strategy and roadmap to accelerate sales and drive business performance.
D’Addario turned to OX to chart the course for their digital transformation initiative. OX brought to bear a multidisciplinary team to help perform the research, define the strategy and establish a multi-year digital roadmap. Because of its central role as a customer sales platform, D’Addario’s B2B ecommence site was chosen as the tip of the transformation spear. OX defined the ecommerce strategy, solution architecture and front-end user experience for the new B2B ecommerce platform and then selected and enabled a team of best-in-breed partners to successfully implement the new vision.